Affiliate Program
We invite publishers, streamers, affiliates and marketing partners to grow with Crownplay. Our affiliate programme is set up as a straightforward partnership - we promote conversion and retention while you focus on traffic and audience engagement. If you work across content, paid media or social channels, we’ll provide the tools and commercial support to make working with us simple and transparent.
Programme purpose
Our affiliate programme exists to build long-term customer relationships through trusted partner channels. We work with affiliates to introduce players to our casino and sports betting product in a compliant, commercially realistic way. The focus is on quality traffic, clear reporting and partnerships that scale over time.
Partnership benefits
- Flexible commercial models to match different partner types and traffic profiles.
- Dedicated affiliate support for onboarding, optimisation and regular performance reviews.
- Localised creatives and landing pages to improve conversion across UK audiences.
- Transparent reporting and prompt handling of tracking or payment queries.
- Access to promotional calendars and practical marketing assets to plan campaigns efficiently.
Commission structure
We offer a range of commission options - revenue share, CPA and hybrid arrangements - and craft bespoke plans for larger or specialised partners. Specific commercial terms are discussed during onboarding so we can match incentives to your audience and traffic quality. Performance incentives and custom deals are available for long-term or high-volume partners.
Tracking and reporting transparency
Our tracking is built to be clear and auditable. Partners receive access to a reporting dashboard with real-time metrics, player activity breakdowns and conversion funnels. Reports can be exported for reconciliation and our team will work with you to resolve any attribution questions quickly and professionally.
Marketing tools and support
We supply a suite of practical marketing assets including banners, landing pages, deep links and creative templates. All materials are optimised for mobile and desktop, and updated regularly to reflect active promotions. Every partner gets a dedicated contact who helps with A/B testing, campaign setup and optimisation advice.
Long-term cooperation
We prioritise steady, transparent partnerships and regular communication. Terms are reviewed periodically to reflect performance and market changes, and we aim to grow together through shared goals. To discuss partnership opportunities, contact our team at [email protected] and mention Crown Play in your initial message so we can allocate the right support.